K-Trot Star Im Young Woong Tops Brand Reputation Rankings

Singer Lim Young-woong proved his popularity by taking first place in the July 2026 brand reputation survey for advertising models. According to big data analysis results released by the Korea Corporate Reputation Research Institute, BTS ranked second, followed by Park Ji-hoon in third place.

In this survey, Lim Young-woong's brand recorded a total brand reputation index of 2,090,482, combining participation index 169,852, media index 275,717, communication index 776,620, and community index 868,292.

Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute, shared the analysis results for Lim Young-woong's brand. In link analysis, 'confess', 'donate', and 'congratulate' appeared frequently, and in keyword analysis, 'Hero Generation', 'Mountain Village Bachelor Hero', and 'Birthday' received attention. Furthermore, the positive ratio for Lim Young-woong's brand was analyzed to be very high at 94.08%.

This brand reputation survey was based on a total of 31,233,600 pieces of advertising model brand big data measured from June 3 to July 3, 2026. This is a 17.03% decrease compared to the 37,645,645 pieces from the previous month of June. Brand reputation index is calculated by analyzing the impact of consumers' online habits on brand consumption, measuring consumer-brand relationships, positive/negative evaluations, media interest, and communication volume.

In addition to Lim Young-woong, BTS, and Park Ji-hoon, the top 30 in the July 2026 advertising model brand reputation rankings included Byun Woo-seok, Lee Jung-hoo, Lee Su-ji, IVE, Yoo Jae-suk, BLACKPINK, Kim Do-young, Kim Yuna, ILLIT, Go Youn-jung, Son Suk-ku, Lee Jun-ho, Lee Jung-jae, Jun Ji-hyun, Gu Gyo-hwan, aespa, and Gong Yoo.