Seo In Guk & Park Ji Hyun Romance Boosts K-Drama Ratings

The tvN Monday-Tuesday drama "Tomorrow's Office" is seeing a rise in viewership ratings, driven by the realistic office romance between Seo In-guk and Park Ji-hyun. The drama depicts the journey of Cha Ji-yoon (played by Park Ji-hyun), a 7-year veteran office worker struggling with everyday ennui, and her prickly boss Kang Si-woo (played by Seo In-guk), as they become indispensable to each other.

In the recently aired 3rd and 4th episodes, Cha Ji-yoon successfully completed a new product launch with Kang Si-woo's sincere support and consideration, after wrapping up her relationship with her first love, showing her growth. Kang Si-woo, who was a stoic "3NO man" (no dating, no marriage, no children), also revealed his side as a "unicorn boss" who meticulously cares for his employees. As the two grew closer through shared experiences like nursing him when he was sick, preparing for the presentation, and company dinners, their feelings naturally blossomed. The preview of a new romance began as Cha Ji-yoon realized her own feelings after encountering Kang Si-woo's ex-wife.

This development led to increased viewership ratings. "Tomorrow's Office" had a smooth start, with the first episode recording an average of 4.8% and a peak of 6.0% in the Seoul metropolitan area, and an average of 4.8% and a peak of 5.9% nationwide. By the 4th episode, it reached an average of 5.4% and a peak of 6.8% in the Seoul metropolitan area, and an average of 4.5% and a peak of 6.1% nationwide, setting a new personal best viewership rating in the Seoul metropolitan area. Furthermore, the 2049 viewership rating, a target demographic for tvN, ranked first for two consecutive weeks among all channels in the same time slot, including terrestrial broadcasters.

The drama is also gaining popularity globally. According to FlixPatrol, "Tomorrow's Office" ranked third on Amazon Prime Video's weekly non-English TV shows chart and rose to TOP4 in the TV Shows category, a five-spot increase from the previous week. It maintained its number one position for two consecutive weeks in Thailand and Indonesia and proved its global appeal by entering the TOP10 in 33 countries, including the United States, Brazil, Chile, Germany, Greece, Japan, Malaysia, Mexico, and the Philippines.

Domestic buzz is also on the rise. In the 4th week of June's TV drama buzzworthiness rankings announced by Good Data Corporation's Fundex, it secured the 3rd position, with cast members Seo In-guk and Park Ji-hyun ranking 5th and 6th respectively in TV drama cast buzzworthiness. Additionally, it has garnered consistent attention by ranking second on TVING's 'Today's TVING TOP20' and Wavve's 'Today's TOP20'.