Im Young Woong Tops July Ad Model Rankings

Singer Lim Young-woong proved his popularity by ranking first in the July 2026 advertising model brand reputation survey. According to big data analysis results released by the Korea Corporate Reputation Research Institute on July 3rd, Lim Young-woong took first place, followed by BTS in second and Park Ji-hoon in third.

Lim Young-woong's brand recorded a participation index of 169,852, a media index of 275,717, a communication index of 776,620, and a community index of 868,292, achieving a total brand reputation index of 2,090,482. Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated that link analysis for Lim Young-woong's brand showed high results for 'confess, donate, congratulate,' and keyword analysis indicated frequent mentions of 'Hero Generation, Mountain Village Bachelor Hero, Birthday.' Furthermore, the positive sentiment ratio for Lim Young-woong's brand was analyzed to be 94.08%.

The advertising model brand reputation survey was conducted based on 31,233,600 pieces of big data derived from consumer behavior analysis over approximately one month, from June 3rd to July 3rd, 2026. This figure represents a 17.03% decrease compared to the 37,645,645 pieces of big data from June. The brand reputation index is calculated by analyzing the impact of consumers' online habits on brand consumption, allowing for the measurement of consumer relationships, positive/negative evaluations, media interest, and communication volume.

In addition to Lim Young-woong, BTS, and Park Ji-hoon, the top 30 in the July 2026 advertising model brand reputation rankings include Byun Woo-seok, Lee Jung-hoo, Lee Su-ji, IVE, Yoo Jae-suk, BLACKPINK, Kim Do-young, Kim Yuna, ILLIT, Go Youn-jung, Son Suk-ku, Lee Jun-ho, Lee Jung-jae, Jeon Ji-hyun, Gu Kyo-hwan, aespa, Gong Yoo, Kim Dong-hyun, So Ji-sub, Yoo Hae-jin, Kim Go-eun, Hats to Hearts, Son Heung-min, Yoona, Ryu Hyun-jin, Lee Chan-won, and Shin Dong-yup.

Meanwhile, Lim Young-woong has been actively engaged in various activities since winning 'Mister Trot' in 2020 and is currently appearing on the SBS entertainment program 'Mountain Village Bachelor Hero.' He is also scheduled to meet with fans through '2026 IM HERO CONCERT : THE STADIUM 2' in September.