IVE's Rei Rocks Summer Bermuda Shorts

Recipe Group's casual brand 'Opening Project' has unveiled its 2025 Summer Campaign featuring brand muse Rei from IVE. Following the spring season, this campaign highlights graphic short-sleeved t-shirts that embody the brand's identity.

Notably, a Musinsa exclusive edition, curated with products personally selected by Rei through a collaboration with Musinsa, generated significant buzz. On the release day, the '​W Signifying Cropped T-shirt', distinguished by its signature green graphic, immediately topped the Musinsa rankings and quickly went into reorder due to the overwhelming response. Furthermore, the previously released spring campaign video surpassed 1 million views on the brand's official Instagram, receiving a highly positive reception from global fans. The Bermuda shorts worn by Rei in the video were in high demand even before their release.

This summer collection focuses on strengthening the women's line by reinterpreting the brand's signature identity graphic t-shirts in a women's-exclusive cropped length. The popular cap product line has also been expanded with a variety of graphics and colors, offering a wider range of style choices. The campaign pictorial captures Rei's unique multifaceted charm and styling. To commemorate the launch of this summer campaign, an event offering photo cards featuring IVE's Rei's selfies will be held at the official online store and Musinsa.

Bermuda shorts, once considered 'dad fashion,' are emerging as a 'hot item' in the children's apparel market this spring. Sales of Bermuda shorts from Eland Retail's girls' children's brand 'The Day Girl' have increased by 1058% compared to the previous year, with the initial stock of 4,000 units selling out and a second reorder pending. Other children's apparel brands like 'Yousol' and 'Little Brens' also feature Bermuda shorts high on their new product sales rankings.

The popularity of Bermuda shorts aligns with trends in adult fashion. Driven by the emphasis on activity and comfort, and the resurgence of 1990s fashion, Bermuda shorts have already become a staple among adults. Luxury brands such as Louis Vuitton, Prada, and Dior have showcased them on the runway, and international fashion icons like Bella Hadid and Hailey Bieber have worn them, leading the trend. In Korea, popular idol members like aespa's Karina and IVE's Rei have shared photos of themselves wearing Bermuda shorts on social media, rapidly spreading the trend among teenagers.