Ten Million Actor Park Ji-hoon, Wanna One's Journey

Actor Park Ji-hoon is continuing his trend of popularity, securing the number one spot in rising star brand reputation with the movie 'The Man Who Lived with the King.' According to the big data analysis results from February 2026 by the Korea Corporate Reputation Research Institute, Park Ji-hoon recorded a brand reputation index of 5,149,400 points, combining participation, media, communication, and community indices. He showed particularly high scores in communication and media indices, proving explosive interest across online and media platforms.

This popularity is analyzed to be significantly influenced by his role as Yi Hong-wi, the deposed king, in the movie 'The Man Who Lived with the King,' which surpassed 9 million viewers. Park Ji-hoon received praise from both audiences and critics for his immersive acting that dominated the screen, which is expected to lead to an increase in his brand value.

Following the news of his number one rising star ranking, the advertising industry has also become busy. Inquiries related to advertisements and campaigns are flooding in from various industries such as fashion, beauty, and food and beverages, and Park Ji-hoon is being recognized as a '​next-generation advertising blue chip.'

Park Ji-hoon is set to meet the public with diverse activities, with the TVING original series 'The Legend of the Culinary Soldier' scheduled for release in the first half of the year, and a variety show appearance that marks his return as Wanna One after approximately seven years.