Tone28 Joins Negoking Promotion

Premium beauty brand Tone28 is participating in the 'Nego King' promotion for the second time, driven by strong consumer demand, marking the first broadcast of this season. Notably, singer Jang Yoon-jeong will be the main MC for this new season of Nego King.

This participation goes beyond a simple rerun, adding significance as the first broadcast signaling the start of the new season. The previous Tone28 Nego King episode garnered significant attention, with key products selling out in a short period due to high discount benefits and word-of-mouth about product quality.

In particular, positive reviews for Tone28's main products like the Dawn Cream and Solid Beauty have spread, significantly increasing interest in the brand. This is analyzed as a result of high satisfaction with the products themselves, not just the price advantage, leading to repeat purchases and organic viral marketing.

Tone28 has grown based on its philosophy of "a brand that creates products through direct cultivation and research without compromising on ingredients." It pursues sustainable beauty that considers both skin and the environment, and its ingredient-focused approach, such as using centella asiatica raw materials cultivated organically in Haenam, South Jeolla Province, has been a factor in building consumer trust.

This promotion offers discounts of up to over 80% across all categories, including skincare, body care, and solid beauty, designed to allow more consumers to experience a variety of products without financial burden.