Louis Vuitton J-Hope Sneakers

BTS member J-Hope has unveiled the 'LV Buttery Soft Sneakers', a collaboration with Louis Vuitton. First revealed through pop artist KAWS's Instagram, these sneakers feature a rose pink suede exterior and thick shoelaces. An oversized logo is present on the side, and the tongue is embossed with "HOPE" in a cursive font, symbolizing J-Hope.

These collaborative sneakers are based on the LV Buttery Soft Sneakers designed by Pharrell Williams, Louis Vuitton's Men's Creative Director. The soft upper, combining lambskin and calf leather, along with a padded ankle, emphasizes a "buttery soft" wearing experience. A retro silhouette inspired by 1960s sportswear is enhanced with Louis Vuitton's signature details.

J-Hope first showcased these sneakers at the opening event of a Louis Vuitton exhibition in Seoul last year. Additionally, J-Hope established a connection with KAWS through their collaboration on the 2022 album , and it appears these sneakers were also gifted through this relationship.

Meanwhile, BTS is set to make a comeback with their fifth full-length album, , after approximately three years. To commemorate this, they will hold a concert titled 'BTS THE COMEBACK LIVE | ARIRANG' on the 21st at Gwanghwamun Square in Seoul. Following the concert, the 'BTS THE CITY ARIRANG – SEOUL' project will take place throughout Seoul.

J-Hope attended the Louis Vuitton 2026 Spring-Summer Men's Fashion Show in Paris, France, receiving a warm reception from local fans. He wore a Damier pattern suit and a pink monogram tie, and fashion media outlets praised him, selecting him as a best-dressed individual.