BTSnomics, a global spreading trend
Analysis suggests that "BTSnomics" is being realized once again, starting with the release of the group BTS's new album 'Arirang' and their free concert in Gwanghwamun. The securities industry anticipates an economic effect of at least 3 trillion won from this latest wave of activities.
In particular, the Gwanghwamun Square comeback concert scheduled for the 21st is expected to draw 260,000 domestic and international tourists, with the Korea Culture and Tourism Institute estimating an economic ripple effect of up to 1.2 trillion won. Some foreign media outlets have compared this to Taylor Swift's tour, predicting hundreds of billions of won in economic impact.
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"BTSnomics" is expected to spread globally. BTS will embark on a world tour of 82 dates across North America, Europe, and other regions starting in April, with revenue generation of over 1.5 trillion won projected. The President of Mexico has even requested additional performances.
The securities industry is also bolstering its outlook for Hybe, which holds BTS as its representative intellectual property (IP). IBK Investment & Securities and SK Securities have set Hybe's target stock price at 480,000 won, forecasting revenue for this year to reach 4.6394 trillion won, a 75.1% increase compared to the previous year.
