Im Young-woong Tops Trot Brand Reputation Rankings

According to the February 2026 trot singer brand reputation big data analysis results, Lim Young-woong took first place. The Korea Corporate Reputation Research Institute analyzed 58,925,071 pieces of trot singer brand big data from January 22 to February 22, 2026, to calculate the brand reputation index.

Lim Young-woong's brand recorded a participation index of 838,926, a media index of 1,592,480, a communication index of 1,403,351, and a community index of 1,341,163, resulting in a total brand reputation index of 5,175,920. This is a 6.82% decrease compared to January.

Kim Yong-bin ranked second with a brand reputation index of 2,117,245, and Song Ga-in ranked third with a brand reputation index of 1,614,075. Both also saw their brand reputation indices decrease compared to January.

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "For Lim Young-woong's brand, 'unrivaled,' 'communicates,' and 'breaks through' were highly ranked in link analysis, while 'I'm Hero,' 'Hero Generation,' and 'record maker' were highly ranked in keyword analysis. The positive response rate was analyzed at 93.01%."

Overall trot singer brand big data decreased by 6.58% compared to January, showing a downward trend in detailed indicators such as brand consumption, brand issues, brand communication, and brand diffusion.

Meanwhile, Lim Young-woong proved his influence in the advertising market by ranking third in the February 2026 advertising model brand reputation, following BTS and IVE. He mobilized approximately 252,000 audience members through his nationwide concert tour 'IM HERO' and has announced a stadium concert 'IM HERO – THE STADIUM 2' for September.