HLB Pep Launches Labsen Skincare Line

Peptide ingredient specialist HLBPEP has officially entered the skincare market by launching 'LABSENN', a derma-science brand that encapsulates HLBPEP's 27 years of accumulated peptide technology.

LABSENN is characterized by its direct research, development, and production of ingredients based on HLBPEP's technology and expertise, without relying on external raw materials.

LABSENN's core competitiveness lies in its 'Curcumin Peptide' ingredient. While curcumin, an antioxidant extracted from turmeric, had limitations due to low skin absorption, LABSENN has applied a patented complex ingredient combining curcumin and peptides to enhance skin delivery and strengthen elasticity and soothing care effects.

With the brand launch, the first product introduced is 'LABSENN Peptide Calming Serum' (50ml). This product is a high-functionality serum targeting elasticity care, soothing care, and skin barrier strengthening simultaneously. It features a low-irritation formula designed even for sensitive and acne-prone skin. It offers whitening and wrinkle improvement benefits, recorded a 0.00% non-irritating result in skin irritation tests, and has completed suitability tests for acne-prone skin. Additionally, it contains elasticity-boosting ingredients such as hydroxydecyl ubiquinone, adenosine, and 3 types of peptides, along with skin-soothing and moisturizing ingredients.

HLBPEP plans to expand sales primarily through online distribution channels and gradually increase offline touchpoints to enhance brand experience. Through this, the company aims to expand its differentiated skincare product line based on peptide ingredient technology and foster it as a sustainable revenue source.