Kim Hye-yun's Horror Film Dominates Box Office for 19 Days

The movie 'Salmokji' has secured the number one spot at the weekend box office for three consecutive weeks, setting a record of 19 consecutive days at number one since its release. The film, which opened on the 8th, drew 343,463 viewers from the 24th to the 26th, bringing its cumulative audience to 1,983,763.

Despite the onslaught of new releases, 'Salmokji' has remained unshaken, establishing itself as the undisputed box office hit of April, and is expected to continue the horror craze into its fourth week of release. Buoyed by repeat viewings and strong word-of-mouth, 'Salmokji' has entered a long-term box office run, and its future performance is highly anticipated.

'Salmokji' is a horror film depicting bizarre events that unfold when a film crew, investigating an unidentified figure captured on road view, travels to a reservoir for reshoots. Starring Kim Hye-yun, Lee Jong-won, Kim Jun-han, Kim Young-sung, Oh Dong-min, Yoon Jae-chan, and Jang Da-ah, the movie is currently showing in theaters nationwide.

Kim Hye-yun, who was beloved as the 'Rom-Com Queen' for her role in the drama 'Lovely Runner', has now leapt to become the 'Horror Queen'. 'Salmokji', in which she stars, is on the verge of surpassing 2 million viewers and set a record for the fastest break-even point (800,000 viewers) among films released this year, achieving it in just seven days.

In 'Salmokji', Kim Hye-yun plays Soo-in, a PD who heads to Salmokji, the site of a mysterious incident. Despite it being her first foray into horror, she delivered an intense sense of fear through her nuanced emotional portrayal, enhancing the film's immersion. In an interview, she revealed, "The new title I want to gain is 'Horror Queen'."