Park Ji-hoon, 26, Becomes a Ten Million Viewer Actor

According to the big data analysis results for drama actor brand reputation in March 2026, Park Ji-hoon ranked first, with Lee Joon-hyuk and Shin Hye-sun taking second and third place, respectively. This survey analyzed approximately 94.15 million pieces of big data collected from February 18 to March 18, 2026, targeting 100 drama actors.

Brand reputation analysis is calculated by comprehensively measuring consumer participation, media exposure, communication volume, and community diffusion. It is used to understand positive/negative evaluations of brands, media interest, consumer communication volume, the extent of issue spread, and content popularity.

Park Ji-hoon secured first place with a brand reputation index of approximately 8.87 million points, recording 2.91 million for participation index, 2.70 million for media index, 1.87 million for communication index, and 1.38 million for community index. Notably, news of his past record of topping music charts during his Wanna One activities and the recent box office success of the movie 'The King and the Clown' surpassing 13 million viewers became hot topics, garnering significant attention.

Second-ranked Lee Joon-hyuk recorded a brand reputation index of approximately 3.65 million points, and third-ranked Shin Hye-sun recorded approximately 3.64 million points. Following them, Moon Sang-min (approximately 3.50 million points) and Go Youn-jung (approximately 3.48 million points) ranked fourth and fifth, respectively.

Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained Park Ji-hoon's brand, stating, "In the big data link analysis, keywords such as 'reverse run, spotlighted, exceptional' appeared frequently. In keyword analysis, 'Weak Hero, Yeon Si-eun, school violence' were prominent. The positive sentiment ratio was analyzed at 90.42%."