Man Living With The King Surpasses 10 Million Views

President Lee Jae-myung congratulated the movie "The King and the Man" on surpassing 10 million viewers, stating, "It is even more meaningful as an achievement made in two years." Through social media, the President commented, "​This is a valuable result created by the outstanding imagination and power of storytelling of filmmakers, and the citizens who have wholeheartedly supported them," and declared, "​The government will also do its best to create a country where freedom of creation breathes and culture becomes the pride of the people."

The movie "The King and the Man" surpassed 10 million viewers in 31 days of its release, raising expectations for a recovery in the stagnant cinema market after the pandemic with its record-breaking box office success in two years. This marks the 34th film to reach 10 million viewers among domestic releases and the 25th Korean film to do so.

President Lee Jae-myung evaluated the success of "The King and the Man" as "a valuable result created by the imagination and power of storytelling of filmmakers, and the citizens who supported them," and conveyed his congratulations and gratitude to the director, actors, and staff.

The industry analyzes that this box office success could be a positive signal for the stagnant cinema market. In a situation where cinema attendance has not recovered due to changes in movie consumption patterns with the spread of OTT after COVID-19, the surpassing of 10 million viewers by "The King and the Man" raises expectations for the possibility of a rebound in the cinema industry.

Both the ruling and opposition parties congratulated "The King and the Man" on surpassing 10 million viewers, with a unified voice stating, "It has shown the potential of Korean cultural content and the film industry." The Democratic Party of Korea announced that it would strengthen the institutional and policy foundation to enable the K-content industry to lead the global market, while the People Power Party emphasized the need for continuous attention and policy support to ensure a stable creative, investment, and distribution ecosystem and maintain competitiveness in the global market.