Park Jihoon Lands Second Place Ranking

According to the big data analysis results for March 2026, BTS ranked first, Park Ji-hoon second, and Lim Young-woong third. The Korea Corporate Reputation Research Institute analyzed 275,169,232 pieces of star brand big data from February 28 to March 28, 2026, measuring participation index, media index, communication index, and community index. This is a 13.57% increase compared to February. The brand reputation index is calculated based on the impact of consumers' online habits on brand consumption, measuring factors such as the relationship with star brands, positive/negative evaluations, media interest, and communication volume. The analysis対象 included entertainers, singers, trot singers, drama/movie actors, boy groups, girl groups, and athletes.

BTS achieved a total brand reputation index of 27,363,112, with a participation index of 1,663,902, media index of 2,915,672, communication index of 8,935,350, and community index of 13,848,188. This is a 242.35% increase compared to February.

Park Ji-hoon ranked second with a total brand reputation index of 14,042,781, recording a participation index of 3,291,631, media index of 2,480,690, communication index of 4,617,630, and community index of 3,652,831. This is a 284.89% increase compared to February.

Lim Young-woong ranked third with a total brand reputation index of 8,363,524, recording a participation index of 499,845, media index of 1,228,460, communication index of 2,863,229, and community index of 3,771,991. This is a 29.88% increase compared to February.

Fourth place was BLACKPINK (Jisoo, Jennie, Rosé, Lisa), with a brand reputation index of 7,884,894, an increase of 59.06% compared to February. Fifth place was Yoo Hae-jin, with a brand reputation index of 7,568,885, an increase of 28.15% compared to February.