Kim Seon-tae, 15-second Shorts ad revenue

The YouTube channel of Kim Seon-tae, a former civil servant at Chungju City, has surpassed 1.36 million subscribers in just three days of its launch, with advertising rates reportedly reaching 100 million won, sparking widespread discussion.

According to a 'Kim Seon-tae Channel Introduction' document circulating on online communities, the advertising/licensing rates are 100 million won for branded content plus highlight shorts, 80 million won for branded content, 30 million won for simple PPL, and 50 million won for exclusive short-form content. It also states, > "The rates are estimates based on contracts within one month, and the estimates may change if the contract timing or subscriber count differs."

The document introduces Kim Seon-tae as a creator with strong buzz, promotional power, and a dedicated fandom, suggesting that the high rates reflect his strengths, such as immense video views, viral spread capabilities, and experience in promoting local governments.

However, controversy has arisen regarding the leak of this document. Marketer A stated, "The introduction document was posted in a group chat with over 1,000 marketers," and pointed out, > "It's usually an unwritten rule in the industry not to share introduction documents or rates externally, so openly disclosing them is excessive."