BTS's Jimin and Jungkook Rank 1st and 2nd

According to the big data analysis results for individual idol brand reputation in February 2026, Jimin of BTS ranked first, followed by Jungkook of BTS in second place and Jennie of BLACKPINK in third. This analysis utilized 159,195,639 pieces of big data from 1,730 idols, measuring participation index, media index, communication index, and community index. This figure represents a 0.73% decrease compared to January.

The brand reputation index is an indicator that analyzes the impact of consumers' online habits on brand consumption. It measures positive and negative evaluations of individual idol brands, media interest, and consumer interest and communication volume.

The top 30 individual idol brand reputations in February 2026 included Jimin, Jungkook, Jin, V, J-Hope, RM, and Suga of BTS; Jennie, Rosé, Jisoo, and Lisa of BLACKPINK; Jang Wonyoung and An Yujin of IVE; Park Jihoon and Hwang Minhyun of Wanna One; Karina and Winter of aespa; Joy, Irene, Wendy, and Seulgi of Red Velvet; G-Dragon of BIGBANG; Hwasa of MAMAMOO; Woonhee of ILLIT; Taeyeon and Yoona of Girls' Generation; and Baekhyun of EXO.

Jimin of BTS, who recorded first place, achieved a brand reputation index of 6,804,336 with a participation index of 111,921, a media index of 393,479, a communication index of 2,803,088, and a community index of 3,495,848. This is a 22.51% decrease compared to January. Second-place Jungkook of BTS recorded 6,499,968 points (a 15.09% decrease), and third-place Jennie of BLACKPINK recorded 6,416,329 points (a 19.92% decrease). Fifth-place Jin of BTS scored 5,881,552 points, a 3.47% increase from January.

Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed, "The total volume of individual idol brand big data in February decreased by 0.73% compared to January, showing a downward trend in all areas of brand consumption, issues, communication, and diffusion."