Im Hero Tops March Star Brand Reputation Rankings

Singer Lim Young-woong proved his popularity by ranking 3rd in the March 2026 Star Brand Reputation. According to big data analysis results released by the Korea Corporate Reputation Research Institute, Lim Young-woong ranked among the top, following BTS (1st) and Park Ji-hoon (2nd).

Lim Young-woong's brand reputation index for March was 8,363,524, composed of a participation index of 499,845, a media index of 1,228,460, a communication index of 2,863,229, and a community index of 3,771,991. This is a 29.88% increase from the 6,439,247 recorded in February, demonstrating his sustained popularity.

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed that Lim Young-woong's brand is creating new records with his fandom 'Hero Generation', suggesting that strong cohesion with his fandom is a key factor in his popularity.

This Star Brand Reputation survey was based on a total of 275,169,232 big data points measured from February 28 to March 28, 2026. This figure, a 13.57% increase from the previous month, indicates a general rise in public interest in stars.

The brand reputation index is an indicator derived by analyzing the impact of consumers' online habits on brand consumption. It measures factors such as the relationship with the star brand, positive and negative evaluations, media attention, and consumer interest and communication volume. The analysis includes stars from various fields such as entertainers, singers, actors, idol groups, and athletes.