Park Jihoon Tops Actor Brand Reputation Rankings

The Korea Corporate Reputation Research Institute announced the results of analyzing 206,228,690 brand big data from 100 movie actors from February 24 to March 24, 2026. Park Ji-hoon ranked first in movie actor brand reputation, achieving a total brand reputation index of 30,861,127 with a participation index of 4,409,374, a media index of 8,442,333, a communication index of 8,765,268, and a community index of 9,244,152.

Yoo Hae-jin ranked second (brand reputation index 25,845,330), and Yoo Ji-tae ranked third (brand reputation index 12,628,846), followed by Lee Joon-hyuk, Jeon Mi-do, and Kim Min. They are all lead actors in the movie ‘The King and the Jester’.

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated about Park Ji-hoon's brand, "In link analysis, 'breakthrough, record, tearful' were highly analyzed, and in keyword analysis, '​The King and the Jester, Yoo Hae-jin, Danjong' appeared prominently," adding, "The positive ratio was 94.78%."

The top ranks in this movie actor brand reputation also included Park Jung-min, Yoon Kyung-ho, Go Youn-jung, Shin Se-kyung, Lee Sung-min, Han Ji-min, Kim Nam-gil, Lee Byung-hun, Ha Jung-woo, Ju Ji-hoon, Kim Tae-ri, Moon Ga-young, Kim Hye-soo, Byun Yo-han, Lee Je-hoon, Gong Yoo, Koo Kyo-hwan, Jo In-sung, Go Soo, Seo In-guk, Park Si-hoo, Jo Jin-woong, Park Ji-hwan, and Hyun Bin.

The brand reputation index is calculated by classifying participation value, communication value, media value, community value, and social value, with a weighting for the positive and negative ratio. The movie actor brand reputation index analyzes consumers' brand consumption patterns through participation index, media index, communication index, and community index.