**Wangsa-nam** Ranks 16th in Box Office History

Park Ji-hoon, formerly of the group Wanna One, ranked first in individual boy group brand reputation for March. According to big data analysis by the Korea Corporate Reputation Research Institute, Park Ji-hoon recorded 12,995,107 points in brand reputation, a 3129.24% increase from February, combining participation, media, communication, and community indices. Jimin of BTS ranked second, and Jin of BTS ranked third.

The film 'The King and the Man', starring Park Ji-hoon, surpassed 12.43 million cumulative viewers, ranking 16th in box office history. This figure exceeds the record set by the movie 'Masquerade'. If the current trend continues, it is expected to surpass 13 million viewers this weekend and enter the top 10 in box office history.

The movie 'The King and the Man' tells the story of village chief Uhm Heung-do (Yoo Hae-jin), who voluntarily exiled himself to revitalize the village of Cheongnyeongpo in 1457, and the young former king Danjong, Lee Hong-wi (Park Ji-hoon), who was exiled after being dethroned. It surpassed 10 million viewers in just 31 days after its release, becoming the highest-grossing film of the year.

Meanwhile, as part of the film's 10 million viewer pledge event, director Jang Hang-jun held an event to distribute coffee to fans. Director Jang Hang-jun, while expressing the burden of unrealistic pledges, appeared with his hair dyed a deep blue and had a fun time with fans. He shared his thoughts, saying, "I hope our film can be a catalyst for Korean cinema to revive."

'The King and the Man' has mobilized 10 million viewers, making it the 25th film in Korean cinema history to achieve this milestone, and is injecting vitality into the stagnant film industry. It also marks the first time in 12 years that a traditional historical drama has surpassed 10 million viewers, and the fourth historical film overall to do so. The film is currently challenging the record of 'The Host', which ranks 7th in box office history.