Woodz, Park Jihoon Compete for Popularity

According to the big data analysis results for the Rising Star Brand Reputation in March 2026, Park Jihoon ranked first, followed by Woodz in second place, and Kim Yongbin in third. The Korea Corporate Reputation Research Institute measured the participation index, media index, communication index, and community index of star brands through consumer behavior analysis from February 28 to March 29, 2026. The total big data used for this analysis of rising star brands was 91,029,561, an increase of 8.33% compared to 84,028,008 in February.

The brand reputation index is calculated through big data analysis based on the impact of consumers' online habits on brand consumption. The rising star brand reputation analysis measures consumer relationships, positive and negative evaluations, media attention, consumer interest, and communication volume, and also includes category consumption weights. This analysis targets top brands across various categories such as entertainers, singers, trot singers, drama/movie actors, boy groups, girl groups, sports stars, advertising models, and rookie idols. It identifies growing brands by analyzing those with a surge in consumer interest using a big data reputation algorithm.

The top 30 rising star brands in brand reputation for March 2026 included Park Jihoon, Woodz, Kim Yongbin, Joo Woo-jae, Stray Kids, Kiki, Lee Jun-hyuk, Go Youn-jung, Park Ji-hyun, Park Jung-min, Kim Go-eun, Day6, ENHYPEN, Lee Jong-suk, Lee Je-hoon, Han Hye-jin, Moon Sang-min, RIIZE, Lee Jun-ho, Choi Woo-shik, Bibi, Seo Kang-joon, Park Seo-joon, Byeon Woo-seok, Hearts to Hearts, Park Seo-jin, Ahn Sung-hoon, Rowoon, Kim Se-jeong, and BABYMONSTER.

Park Jihoon secured first place with a total brand reputation index of 8,929,311, recording a participation index of 1,373,525, a media index of 1,364,914, a communication index of 4,565,898, and a community index of 1,624,974. This is a 73.40% increase compared to 5,149,400 in March. The movie 'The Man Living with the King,' starring Park Jihoon, surpassed 15 million viewers on the 25th.

Woodz ranked second with a brand reputation index of 5,504,125, recording a participation index of 149,056, a media index of 715,212, a communication index of 3,114,139, and a community index of 1,525,718. This is a 72.10% increase compared to 3,198,147 in March.