Korean Blockbuster 'Miracle' Nears 15 Million Viewers

The film 'The Man Who Lives with the King' (hereafter 'Wangsa-nam') is on the verge of surpassing 15 million viewers and is shaking up the all-time box office rankings. According to the Korean Film Council's Integrated Network for Cinema Ticket Sales on the 24th, 'Wangsa-nam' has continued to attract audiences even in its seventh week of release, recording a cumulative audience of 14,842,823. This is a result of maintaining a high seat occupancy rate and continuing its long-term box office success, despite the usual trend of declining viewership during this period.

'Wangsa-nam' has been showing a 'long-run box office' pattern, expanding its audience base through word-of-mouth since its release. The key factor for its sustained success is its ability to attract a broad audience, including middle-aged and older viewers, as well as families, forming a viewership that is not limited to a specific generation. Thanks to this sustained box office performance, 'Wangsa-nam' has already climbed to third place in all-time audience numbers and is closely chasing 'The Admiral: Roaring Currents' (17.61 million viewers) in first place and 'Extreme Job' (16.26 million viewers) in second place.

What's particularly noteworthy is that it's breaking records not only in terms of 'audience numbers' but also in 'revenue.' As of the 23rd, 'Wangsa-nam' recorded cumulative revenue of 143.3 billion won, surpassing 'Extreme Job' (139.6 billion won), which was previously the highest-grossing film. This is interpreted as a result of not just attracting a large audience, but also the expansion of premium screening halls and rising ticket prices. While 'audience numbers' were the absolute standard for box office success in the past, 'revenue' is now also establishing itself as an important indicator, giving it significant industrial meaning.

Background: 'Wangsa-nam' is set in Cheongnyeongpo in 1457 and tells the story of a village chief who voluntarily chose exile for the prosperity of his village and a young former king who was dethroned. The film stars Yoo Hae-jin, Park Ji-hoon, Yoo Ji-tae, and Jeon Mi-do.

Key Information: On the 24th, 'Wangsa-nam' attracted 78,569 viewers, maintaining its number one position at the box office, with a cumulative audience of 14,921,384. It is currently in third place for all-time box office performance, chasing 'The Admiral: Roaring Currents' (17.61 million viewers) in first place and 'Extreme Job' (16.26 million viewers) in second place. In terms of revenue, it is in first place, with cumulative revenue of 142.5 billion won, surpassing both 'The Admiral: Roaring Currents' (135.7 billion won) and 'Extreme Job' (139.6 billion won).