Yum Hye-ran's AI Film 'The Meter Reader' Faces Deepfake Controversy

Controversy is arising over the release of an AI film titled 'The Meter Reader,' which allegedly used actor Yum Hye-ran's portrait rights without permission. The video meticulously recreated Yum Hye-ran's face, voice, speech patterns, and even body shape, making it appear as if she had actually appeared in it. The production team claimed to have obtained official permission to use Yum Hye-ran's portrait rights, but her agency, Ace Factory, stated, "It is groundless" and "​We had no idea."

Yum Hye-ran's side expressed bewilderment and displeasure, and the agency immediately requested the video's deletion. Consequently, the video has now been made private. The agency is gravely concerned not only about the unauthorized use of portrait rights but also about the false promotion claiming the individual had granted permission, and indicated that legal action is being discussed.

This controversy is a real-world case of damage occurring amidst the rapid infiltration of generative AI technology into all aspects of content creation, causing significant repercussions within and outside the industry, as well as among netizens. One industry insider commented that this incident will serve as an opportunity to reconsider the dangers of 'deepfakes.'

Meanwhile, Yum Hye-ran is awaiting the release of the film 'My Name Is,' directed by Jung Ji-young, and is scheduled to meet audiences on April 15.