Show Me The Money 12: Kim Hah-on Wins Finale

Rapper Kim Haon has been crowned the final winner of Mnet's "Show Me The Money 12," marking the program's conclusion. The final episode recorded a viewership rating of 0.8%, with a relatively high 1.5% among male viewers in their teens. This victory marks Kim Haon's second win on an Mnet hip-hop survival show, following his triumph in "High School Rapper 2" in 2018. Reflecting on his win, he stated, "Since I decided to appear on 'Show Me The Money,' this moment was the only scenario I envisioned," and expressed his gratitude to producers Zico and Crush. The final round featured Kim Haon, NuaImYoung, Mason How, Milli, and Trevi. The rankings were Kim Haon first, NuaImYoung second, Trevi third, Milli fourth, and Mason How fifth. "Show Me The Money," which began its first season in 2012, is the longest-running hip-hop survival program in Korea. This season also saw the release of the spin-off "Show Me The Money 12: World of the Yacha," which garnered significant attention.

"Show Me The Money 12" returned after approximately four years and comprised a record 12 episodes. The final episode was broadcast live and demonstrated intense interest by achieving a 92.1% real-time viewership share among live channels on TVING during the same time slot. It particularly ranked first in viewership among male teens, including terrestrial broadcasters, during the same time slot, reaching a peak rating of 2.5%. Kim Haon received the 100 million won grand prize, further proving his skills on "Show Me The Money 12" after showcasing his talent on "High School Rapper" following his withdrawal from high school at 18.

One of the major changes this season was the expansion of the universe through OTT collaboration. The introduction of the TVING original "World of the Yacha" added fresh entertainment by implementing a hidden league structure where eliminated contestants had a chance to revive. This initiative led to the achievement of first place in weekly subscription contributions within the entertainment category on TVING for 10 consecutive weeks. The contribution to TVING's paid subscriptions was approximately 2.4 times higher compared to the final episode of "Show Me The Money 11." Furthermore, the proportion of "Show Me The Money 12" viewers who also watched "World of the Yacha" increased by about 2.6 times, creating a synergistic effect.

"Show Me The Money 12" highlighted the emergence of new faces with diverse personalities and skills in the hip-hop scene. In addition to Kim Haon, NuaImYoung, Mason How, Milli, and Trevi, new artists like LafuSante, Royal44, Mav, and Jung Junhyeok gained attention. The participation of skilled artists such as Flowsik, Fliikyboy, and Jvcki Wai completed a three-way competition among newcomers, global artists, and established talents. The program ranked first multiple times in the integrated buzzworthy category for TV, OTT dramas, and non-dramas on Good Data Corporation's FUNdex and achieved the feat of surpassing 1.1 billion cumulative views on its official SNS videos.

The influence of "Show Me The Money 12" was also evident in music charts. The Zico and Crush team's music mission song "TICK TOCK" landed in the top tier of Melon TOP100, while the Gray and Loco team's "SSAK" reached number one on Thailand's iTunes chart. The show also garnered attention through challenges participated in by stars like Jungkook of BTS. The main competition song "KISS KISS KISS" topped Apple Music's "Top 100: South Korea" chart. The final performance songs are also scheduled for release on music streaming sites, ensuring the show's resonance continues even after its conclusion.