1st place BTS, 2nd place Lim Young-woong, 3rd place Yoo Hae-jin

According to the big data analysis results for February 2026 Star Brand Reputation, BTS ranked first, Lim Young-woong second, and Yoo Hae-jin third. This analysis measured the participation index, media index, communication index, and community index of star brands through consumer behavior analysis from January 27 to February 27, 2026, utilizing a total of 242,294,307 pieces of big data. This figure represents a 13.16% decrease compared to January.

The brand reputation index is based on the impact of consumers' online habits on brand consumption, and the star brand reputation analysis measures consumer relationships, positive and negative evaluations, media interest, and the volume of interest and communication. The analysis subjects include entertainers, singers, actors, idol groups, and athletes, with a recommendation index included as a detailed indicator.

In addition to BTS, Lim Young-woong, and Yoo Hae-jin, the top 30 stars in the February 2026 Star Brand Reputation rankings included Yoo Jae-suk, BLACKPINK, IVE, Son Heung-min, Woo Do-hwan, and Jun Hyun-moo.

BTS, which ranked first, recorded a total brand reputation index of 7,992,722, with a participation index of 226,872, a media index of 1,344,384, a communication index of 2,675,054, and a community index of 3,746,411. This is a 24.78% decrease compared to January.

Lim Young-woong, ranked second, recorded a brand reputation index of 6,439,247, with a participation index of 541,287, a media index of 1,280,704, a communication index of 2,879,906, and a community index of 1,737,351. This is an 11.06% decrease compared to January.