La-la, gaining attention with new alternate character 'Yul'

🎤 YUL's Debut: A 90s-Inspired Sub-Character
• Lala introduces a completely new sub-character YUL, contrasting with her existing "Lee Myung-hwa" persona.
• Features early 1990s girl group style with Y2K aesthetics.
• Officially debuts on June 8 with the release of "Tell Me It's Not True".
• A modern reinterpretation of 90s soul/R&B, delivering a heartfelt ballad about breakup pain and denial.

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🌟 Music & Performance Achievements
• Topped Genie's latest release chart, entered Melon Hot 100, and ranked high on streaming charts.
• Appeared on music shows like KBS2’s Music Bank, earning praise for nostalgic visuals and emotional performances.
• While playful, her vocals and sincerity stood out ("A stage that started funny but ended up deeply moving").

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🧑‍🎤 Character Concept & Meaning
• YUL was designed as a deeply emotional counterpart to Lee Myung-hwa's cheerful persona.
• Lala explained, "I hope YUL’s music reminds people of their first love and timeless artists."
• Resonated with 30s–40s through nostalgia, while teens found the concept fresh and intriguing.

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🏆 Lala’s Multifaceted Career
• As a working mom balancing childcare and creativity less than a year postpartum, she manages sub-character concepts, music production, and promotions.
• Passionately appeared twice on music shows in one day—once as YUL, once as Lee Myung-hwa.
• Leads the multi-content era with unique character planning and musical authenticity.

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🔮 Future Plans
• YUL will continue activities through music shows and diverse content.
• Lala urged, "Those who love ballads and sincere music will appreciate YUL’s songs."

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Lala’s YUL isn’t just a sub-character—it’s a groundbreaking fusion of musicality and creative vision, setting a new standard for multi-content success.