King of the Land Tops Charts for 53 Days

The film 'King and the Man' (directed by Jang Hang-jun) has set a remarkable record of being number one at the daily box office for 53 consecutive days. With this achievement, 'King and the Man' now holds records including the highest number of viewers for a film released in the 2020s, the most consecutive days at number one on the daily box office (53 times), and the most consecutive weekends at number one on the box office (8 times).

Since its release on the 4th of last month, 'King and the Man' has gained popularity during the Lunar New Year holiday, leading to a long-term box office success. It surpassed 10 million viewers in just 32 days after its release. On the 47th day of its release, it achieved the highest revenue for a Korean film ever released in theaters. As of the 30th, it has drawn 15.67 million viewers, trailing behind 'Extreme Job,' the second highest-grossing film of all time, by approximately 600,000 viewers.

Factors contributing to this box office success include its release a week earlier than competing films, allowing it to benefit from early market penetration. It also maintained an exclusive share of screen occupancy due to the lack of significant competition until March. Furthermore, Park Ji-hoon's acting and visuals, which depicted the tragic life of King Danjong, encouraged audiences to watch the film multiple times.

Currently, 'King and the Man' is about 2 million viewers away from 'The Admiral: Roaring Currents' (17.61 million viewers), the highest-grossing film of all time. It remains uncertain whether it can maintain its number one position amidst competition from films scheduled for release in April. However, it is expected to etch its name in Korean box office history by leaving behind several monumental records.