Jungkook, curses at dawn and targets HYBE

BTS member Jungkook has caused controversy with a live broadcast that included drinking and profanity. Jungkook was drinking and live-streaming with a friend he lives with and his older brother. During the broadcast, he also expressed dissatisfaction with his agency, saying, "I want to be comfortable." He was also seen telling his friend to refrain from smoking and shouting English profanity at the camera.

Meanwhile, BTS, the group Jungkook belongs to, is scheduled to make a comeback on March 20 with their fifth full-length album, ‘ARIRANG’. The album will feature a total of 14 songs and will explore universal themes of the group's identity, longing, and deep love.

BTS's Jungkook has proven his unparalleled influence by demonstrating the "Jungkook effect," where all sizes of products he wore sold out after the release of the 2026 Spring Denim campaign video as a global brand ambassador for Calvin Klein.

Following the release of the campaign video, the 'Heritage Classic Nylon Bomber Jacket' worn by Jungkook sold out in all sizes on the official Calvin Klein US website in approximately three hours. Additionally, the '90s Denim Trucker Jacket' also sold out in size XS, once again proving his nickname 'SOLD OUT KING.'

Within three hours of its release, Jungkook's campaign video surpassed 1.6 million likes and 10.6 million views on Instagram. On social media platform X (formerly Twitter), the keyword 'JUNGKOOKxCALVINKLEIN' ranked first in US real-time trends, garnering explosive interest.