LG Household & Health Care Launches "Wash Your Feet" 2nd Generation

LG Household & Health Care has launched 'Bal-eul-ssit-ja 2nd Generation,' a renewed product that enhances the technology of the popular 'Cotton Foot Bal-eul-ssit-ja Foot Wash' from its body care brand On The Body. This product, which has surpassed 25 million cumulative sales since its launch in 2018, pioneered the foot wash market with its convenience, allowing users to spray fine foam with a spray gun for cleansing without bending over.

Through this renewal, the richness of the foam, spray accuracy, and foot odor elimination power have been dramatically improved. It contains a higher content of baking soda compared to the first generation, and 40,000ppm of Foot Soothing Complex, which includes body odor masking patented fragrance, hyaluronic acid, ceramide, and panthenol ingredients, to eliminate 99.9% of foot odor-causing bacteria and maintain moisture even after cleansing.

An official from LG Household & Health Care stated, "With the mindset that only Bal-eul-ssit-ja can surpass Bal-eul-ssit-ja, we have innovated both function and ingredients to provide customers with a more convenient and healthy foot care experience."

Furthermore, 'Bal-eul-ssit-ja 2nd Generation' has been selected as Olive Young's 'March Olive Young Pick' product and will be available with discounts at Olive Young online and offline stores starting from the 1st.