Daiso Launches 100 Won Sanitary Pads

President Lee Jae-myung publicly reacted positively to the news of the release of sanitary pads priced at "100 won per pad," stating, "Thank you. We are now moving forward step by step." Daiso plans to release sanitary pads in collaboration with Clean & Nature, priced at 1,000 won for 10 pads (100 won per pad), a significant reduction compared to existing products. Coupang has also introduced its own brand of sanitary pads priced at around 99 won per pad, and other companies are also announcing the release of new products at reasonable price points.

However, the distribution industry raises cautious arguments that sanitary pads and other daily necessities cannot be viewed in the same light. Opinions suggest that for items like toothpaste, body wash, and shampoo, the price distribution is already quite wide, leaving little room for further price reductions. Furthermore, limitations in the manufacturing and approval structure are pointed out, stating that it is difficult to release products in a short period according to policy or orders, as many non-food household goods also require item approval.

An industry official emphasized, "Prices are ultimately bound to move according to market logic," and that while the president's remarks are just one of many market variables, the most important criterion for companies is the direction consumers desire. They also expressed concern that excessive government intervention could lead to side effects such as a decline in quality or a contraction in supply.

Despite these circumstances, the distribution industry plans to continue discount events and promotions to stabilize the prices of daily necessities. Lotte Mart is holding discount promotions for daily and essential items, including sanitary pads, and E-mart also plans to offer discounts on sanitary pads and various other daily necessities. A-sung Daiso stated, "We will continue to pursue pricing policies that can contribute to price stability, focusing on essential daily goods," and announced its intention to lower the burden on consumers through its fixed-price policy.