Korean Actress's Hanbok Style Goes Viral

The outfits worn by actress Shin Seo-ri in the drama have become a hot topic, leading to a surge in related inquiries. In particular, products from the modern Hanbok brand HAFLI are gaining attention.

The red Hanbok skirt Shin Seo-ri wore during a home shopping part-time job scene is the ‘Barim Malgi Dress’. This outfit is characterized by a natural gradient from red to pink, reminiscent of red ink bleeding in water.

Lee Ji-eon, CEO of HAFLI, reinterpreted the traditional Korean dyeing technique ‘Barim (斑染)’ used in folk paintings in a modern way. The colors are expressed with a deep shade on one side and a lighter shade on the other, seemingly capturing both traditional beauty and modern sensibility.

Interest in Shin Seo-ri's fashion is also high on social media and online communities. Users have shown positive reactions, with comments such as, "It's so pretty. I want to wear Hanbok in my daily life too," "I didn't know it was Hanbok. Where did you buy it?", and "It's more attractive because it's Korean. I hope it becomes a trend."

NDY is a fashion brand by APR, which operates the beauty brand Medicube. It is rebranding the existing NERDY brand to establish a new image.