BTS Busan Homecoming June 13

The group BTS will hold a large-scale urban festival, 'The City Busan' Project, in Busan to celebrate their debut anniversary. This event will be held in conjunction with the 'BTS World Tour Arirang IN Busan' concert, which will take place on June 12th and 13th at the Asiad Main Stadium. This marks a large-scale homecoming event resuming in Busan after approximately four years, since the 2022 concert to support Busan's bid for the World Expo.

The Busan Metropolitan City aims to 'festivalize the entire city' with this concert as an opportunity and plans to implement a four-stage tourism strategy segmented into '​hospitality, experience, gastronomy, and imprint' for domestic and international visitors. Accordingly, a photo zone for foreign visitor welcome week will be installed at Gimhae Airport, and a comprehensive welcome center will operate at Busan Station. Iconic messages of BTS will adorn major city landmarks, and special decorative lighting will be illuminated on Gwangandaegyo Bridge, the Busan Cinema Center, and Busan Tower. Notably, a drone light show with 1,000 drones will be held around Gwangalli Beach at 10 PM on June 12th and 13th.

'The Red Moment Busan', reflecting the theme colors of the new album, will be created at Song Sang-hyeon Square, and '​Love Song Lounge', linked with the Haeundae Sand Festival, will also be open to citizens. '​ARMY Yard' will be set up at The Bay 101, featuring experiential booths from global big tech companies.

This project will also collaborate with the distribution and F&B sectors to connect the concert's special demand with regional economic revitalization. A large-scale pop-up store will be established at Shinsegae Department Store Centum City Branch to sell official merchandise and host experiential exhibitions. Additionally, a gastronomy lounge and lifestyle market featuring 50 local food and beverage brands will be held at Busan Port Pier 1.

A 'Gourmet Selection' promotion will also be rolled out in partnership with famous restaurants throughout Busan. Furthermore, BTS content will be applied to themed accommodation packages at Paradise Hotel Busan, as well as mobility resources such as yachts and city tours. The city plans to install a tourism information center around the concert venue and distribute welcome kits to users of public accommodation facilities. Detailed information about the festival will be released through the fan community platform Weverse.