Kim Bum's First Rom-Com in 20 Years

Actor Kim Bum revealed his feelings about taking on the romantic comedy genre for the first time in his 20-year career. At the production presentation for SBS's new Wednesday-Thursday drama 'Sold Out Today' held on the 15th, he quipped, "Unintentionally, this is my first romantic comedy. Perhaps I was waiting to meet this drama."

'Sold Out Today' is a romance drama that unfolds as the perfectionist farmer Matthew Lee (played by Ahn Hyo-seop) and the best-selling host Dam Ye-jin (played by Chae Won-bin) become entangled. In the drama, Kim Bum plays Seo Eric, the executive director of the global skincare brand 'L'etoile', taking on a key role in the romance.

Regarding his past reluctance to take on romantic comedy roles, Kim Bum confessed, "Personally, it was a genre I lacked confidence in." He explained that unlike fantasy or genre dramas, romantic comedies require delicate settings, which made him hesitant. However, when he first read the script for 'Sold Out Today', he realized that "​so much was already embedded within the script, allowing me to richly portray Seo Eric with what I have."

The character he plays, Seo Eric, was adopted as the son of the chairman of a French cosmetics company. However, unable to possess anything of his own within the household and struggling to find meaning in life, he meets Dam Ye-jin and begins to feel life's purpose and value.

For this character, Kim Bum sported a 'mocha gold' colored hairstyle. He explained that this color symbolizes wealth and that he underwent various dyeing tests to achieve a color rarely seen on East Asians or Koreans. He also added that he paid attention to the visual aspects, preparing clothing and colors that convey the leisure and gestures of the wealthy, and even conducting test shoots with a close photographer.