Daiso's $0.08 Sanitary Pads Go Viral

Major retailers, including Daiso, are launching ultra-low-priced sanitary pad products and strengthening accessibility in line with the government and local governments' expansion of support programs for adolescent girls' menstrual products. Menstrual product welfare, which was previously centered on offline stores, is evolving into lifestyle-oriented services such as convenience store orders, free delivery, mobile apps, and ultra-low-priced products.

Various distribution channels, including convenience stores, hypermarkets, and household goods stores, are expanding their participation in support programs for adolescent girls' menstrual products or introducing related products and services. The 'Adolescent Girls' Menstrual Product Voucher Program' is available to adolescent girls aged 11 to 18, regardless of income level, and helps reduce the burden of purchasing sanitary products.

GS25 is operating a special promotion for free delivery of a total of 44 types of sanitary pads until the end of the year, offering mobile gift certificates worth up to 50,000 won when purchasing 33 of these types. CU has also strengthened its free delivery service and reward benefits in about 30 regions nationwide, offering rewards worth up to 20,000 won when purchasing products priced at around 102 won per pad.

The launch of low-priced sanitary pad products is also continuing. Seven Eleven exclusively launched two types of 100% cotton cover sanitary pads in March, priced at around 181 won per pad, and plans to further expand its ultra-low-priced sanitary pad lineup in the first half of the year. E-mart24 has introduced wearable overnight sanitary pads through its private brand (PB) 'Yellow,' priced at around 675 won per pad.

Homeplus began selling 8 types of ultra-low-priced sanitary pads at the end of February and surpassed 150,000 packs in cumulative sales in two months. Notably, 'Sally's Rule Nizwon Sanitary Pads' are sold for 98.6 won per pad, and 'It's Me Pure Sanitary Pads' are sold for 98.3 won. They also launched a 10-pad pack for 1,000 won (100 won per pad) in collaboration with Kclean.