Byeon Woo Seok: Royal Prince & Water Purifier Model

Actor Byeon Woo-seok is actively engaged in various activities, including being selected as a water purifier advertising model, coinciding with the success of the drama he is currently appearing in. SK Intellects has chosen Byeon Woo-seok as the new advertising model for the water purifiers of its health platform brand, SK Magic, with the new campaign set to be released on the 18th. SK Intellects stated that they expect Byeon Woo-seok's sophisticated and luxurious image to contribute to enhancing brand recognition and strengthening competitiveness in the rental market, judging him to be the right person to convey a premium image ahead of the new product launch.

This activity in the advertising industry is creating a synergistic effect with the success of the currently airing MBC Friday-Saturday drama ‘Grand Prince of the 21st Century’. The drama started with a viewership rating of the high 7% range for its first episode, surpassed the 9% range within two episodes, and is recording first place in its time slot, approaching double digits based on the metropolitan area. It has shown outstanding performance in content influence indicators, ranking first in TV-OTT drama buzz, and lead actors IU and Byeon Woo-seok ranked first and second, respectively, in the cast buzz rankings.

The drama's popularity is also receiving positive responses overseas. After ranking first in Korea on Disney+, it entered the top ranks in the global TV shows category and also made it into the TOP10 in major Asian regions. It has maintained the top spot on the domestic OTT platform Wavve immediately after its release.

Meanwhile, Byeon Woo-seok's human side is also gaining attention with the release of behind-the-scenes videos from the drama filming. A clip of him looking flustered during a horseback riding scene and a heartwarming story of him gifting padded jackets to staff members in cold weather have been shared. Furthermore, his friendly interactions with fellow actors on set and his affectionate care for child actors showcase his warm personality. In particular, actor Jo Jae-yoon did not spare praise for Byeon Woo-seok, saying, "​He's a global superstar. His personality is genuine."