BTS Tops K-Pop Chart, IVE Second, Im Young Woong Third

BTS ranked first in the April 2026 brand reputation analysis of advertising models based on big data. According to an analysis by the Korea Corporate Reputation Research Institute, this month's advertising model brand reputation rankings were BTS, IVE, and Lim Young-woong.

This survey was conducted from March 9 to April 9, 2026, using 46,480,909 pieces of advertising model brand big data. This is a 13.49% increase compared to the 40,956,804 pieces from March. The brand reputation index is calculated by measuring consumer engagement, positive/negative evaluations, media interest, and communication volume through brand big data analysis, based on the impact of consumers' online habits on brand consumption.

First place, BTS, achieved a brand reputation index of 7,462,249, with an engagement index of 467,795, media index of 1,387,224, communication index of 2,246,593, and community index of 3,360,637. This is a 159.43% increase compared to March.

Second place, IVE, recorded a brand reputation index of 3,063,321 with an engagement index of 80,460, media index of 391,759, communication index of 1,360,270, and community index of 1,230,831, marking an 80.53% increase from the previous month.

Third place, Lim Young-woong, achieved a brand reputation index of 2,896,428 with an engagement index of 164,700, media index of 270,886, communication index of 1,173,200, and community index of 1,287,643, showing a 51.17% increase compared to the previous month.