Jennie's Underboob Trend Goes Viral in Gangwon

Group BLACKPINK's Jennie garnered attention for her bold underboob fashion at an event co-hosted by French champagne house Veuve Clicquot and Simon Porte Jacquemus. The event was held at Museum San in Wonju, Gangwon Province, to celebrate the Asian launch of 'La Grande Dame 2018 Limited Edition.'

Jennie appeared wearing a sheer shirt dress from Jacquemus's 2026 new collection. This dress features a design that looks like the front and back of a shirt have been swapped, with a see-through top. Jennie wore it in a way that revealed the line just below her chest, drawing attention with the same styling as the model. She completed a lovely yet chic look by matching it with a mini bag and ribbon slingbacks with her naturally wavy hair.

The dress Jennie wore that day is reported to cost 2.65 million won, while the bag and shoes cost 2.27 million won and 1.45 million won, respectively. Afterward, Jennie took a commemorative photo with actor Lee Jung-jae, showcasing a look worth a total of 8.84 million won.

Jennie has previously showcased her close relationship with Jacquemus, even personally participating as a model and walking the runway at Jacquemus's 15th-anniversary fashion show held on the island of Capri, Italy, in June 2024.

Meanwhile, Jennie is scheduled to perform on major overseas music festival stages consecutively. She will appear at 'The Governors Ball Music Festival' in New York, USA, 'Mad Cool Festival 2026' in Spain, 'Lollapalooza Chicago' in the USA, and 'Summer Sonic 2026' in Japan.