V, Park Seo-joon, Choi Woo-shik Challenge

BTS member V has showcased his strong friendship by releasing a challenge video with members of his close celebrity group, 'Wooga Squad'. V posted the video on his Instagram with the caption "Wooga 2.0." The released video features V, actors Park Seo-joon, Choi Woo-shik, Park Hyung-sik, and singer Peakboy, all wearing matching "KEEP SWIMMING" t-shirts and performing a simple choreography to BTS's music. Notably, Choi Woo-shik covered his face with his hands in a cute pose, and Park Hyung-sik formed the number "2.0" with his fingers, highlighting each member's unique personality. This challenge video garnered significant attention from fans as the complete Wooga Squad reunited to celebrate BTS's comeback.

Meanwhile, BTS has made a full-group comeback with their fifth full album, 'ARIRANG', after a long hiatus of 3 years and 9 months. The album surpassed 4.16 million copies in initial sales, setting a new personal best for the group. Furthermore, the new album and its title track achieved a remarkable feat by simultaneously topping the Billboard main album chart, 'Billboard 200', and the main song chart, 'Hot 100'. Thirteen out of the 14 songs on the album charted on the 'Hot 100', proving their global popularity.

V captivated fans with his charming visuals and stylish dance in Hyundai Motor's '#ExpectingGen1' campaign challenge video. Wearing a brightly colored jacket and beige slacks, V conveyed the message through his upbeat dance. The Sacai block jacket he wore sold out on sales sites immediately after the video's release, demonstrating his powerful brand influence.

Additionally, V garnered attention on JTBC's variety show 'In the Soop BTS ver. Season 2' for his relaxed moments in a karaoke room while wearing a vibrant floral pajama set. The TOM FORD silk pajamas he wore also sold out immediately after their reveal, despite their high price. In this way, V is demonstrating the 'V-effect' by causing products he wears to sell out.

V's Louis Vuitton silver lockit bracelets, worn with close friends Park Seo-joon and Choi Woo-shik, caused a domestic and international sell-out craze, leading fashion magazines to dub him the 'Louis Vuitton Sell-out Icon'. The jacket V wore in BTS's first collaboration video also reportedly sold out immediately after its release, surprising even the Louis Vuitton headquarters. His fashion influence was further evident when a Louis Vuitton jacket worth 4.4 million won, worn during his visit to the New York MET, also sold out simultaneously on official sites worldwide.