IVE Wonyoung's Miu Miu Photoshoot Revealed

Jang Wonyoung of girl group IVE has been selected as an ambassador for Miu Miu Beauty. Miu Miu Beauty announced on the 2nd that Jang Wonyoung is the ambassador for the fragrance division in Korea and Japan, releasing pictorials featuring her.

In the released pictorials, Jang Wonyoung showcased Miu Miu's unique classic yet trendy sensibility in her own style, with a neat look combining a knit vest, shirt, and skirt. In particular, close-up shots showed her holding a perfume and gazing at the camera, naturally expressing the brand's sensibility where sophistication and playfulness coexist, captivating global fans.

Regarding the selection of Jang Wonyoung as an ambassador, the brand stated, "Jang Wonyoung is one of the most influential young icons representing her generation." They added, "​We selected her because she simultaneously expresses modern femininity and individuality, which deeply resonates with the brand's unique spirit of freedom and breaking conventions."

Jang Wonyoung has established herself as a 'leading icon of the MZ generation' with her 'Lucky Vicky' mindset of thinking positively in any situation. Recently, she has solidified her position as an irreplaceable 'advertising queen' by working as a model in various fields including fashion, beauty, finance, and home appliances.

Starting with this pictorial, Jang Wonyoung is expected to actively engage as an ambassador, reflecting the aesthetics of Miu Miu fragrances and embodying the brand identity where classicism and rebellious sensibility coexist.