BTS Jimin's 'Filter' MV Hits 100 Million Views

An old YouTube content episode of BTS member Jimin's "PIXID" is making a comeback, surpassing 10 million views for the first time. This is analyzed as being influenced by Jimin, who gained public attention after his public performance in Gwanghwamun on March 21st, being referred to as "that guy with yellow hair."

The video, released on March 26, 2023, features Jimin infiltrating a group chat as a "fake local fan" and having sincere conversations about the realistic difficulties local fans face in attending concerts. Jimin listened attentively to the fans' concerns, even wiping away tears, showing a genuine side that left a deep impression on new fans who have recently joined.

Notably, Jimin's remark to a participant who had previously liked BTS but switched their fandom to another idol, "I'm bringing back the one who left home," became a major topic of conversation at the time. With the comeback stage leading to an influx of actual fans, the video's view count steadily increased, surpassing 10 million views as of March 30th, setting a first and only record for the "PIXID" channel.

Jimin, who made his presence known with perfect performances on stage, is once again proving the 'Jimin effect' by not only attracting new fans but also bringing renewed attention to his past content.

Meanwhile, it has been revealed that BTS member Jimin attended the musical "Heug" with actor Lee Seon, showcasing their special friendship. Additionally, BTS is achieving global success, including dominating the Billboard charts with their 5th full album "ARIRANG," released on the 20th of last month.