IVE Rei's Summer Bermuda Shorts Style

Recipe Group's casual brand 'Opening Project' has unveiled its 2025 Summer Campaign featuring brand muse Rei from IVE. Following the spring season, this campaign highlights graphic short-sleeved t-shirts that embody the brand's identity.

Notably, a 'Musinsa Edition' curated by Rei herself through a collaboration with Musinsa was pre-released exclusively, garnering significant attention. On its release day, the 'W Signifying Crop T-shirt,' distinguished by its signature green graphic, immediately topped the Musinsa rankings and quickly went into reorder, proving its immense popularity. The previously released spring campaign video surpassed 1 million views on the brand's official Instagram, receiving a positive response from global fans. The Bermuda pants worn by Rei in the video were in high demand even before their release.

This summer collection focuses on strengthening the women's line by reinterpreting the brand's signature identity graphic t-shirts in a women's-exclusive cropped length. Additionally, the ever-popular ball cap product line has been expanded with various graphics and colors, broadening style choices. The campaign pictorial showcases Rei's diverse charms and styling. To commemorate the launch of the summer campaign, an event offering photo cards featuring selfies of Rei from IVE will be held at the official online store and Musinsa.

Bermuda pants, once considered 'dad fashion,' are experiencing significant popularity in the children's apparel market this spring. Sales of Bermuda pants from Eland Retail's girls' children's brand 'The Daylirl' have increased by 1058% compared to the previous year, with the first batch selling out and a second reorder pending. Other children's apparel brands like 'Yousol' and 'Little Bren' also feature Bermuda pants high on their new product sales rankings.

The popularity of Bermuda pants aligns with trends in adult fashion. Driven by the emphasis on activity and comfort, and the resurgence of 1990s fashion, Bermuda pants have become a staple item among adults. Luxury brands like Louis Vuitton, Prada, and Dior have showcased them on the runway, and international fashion icons such as Bella Hadid and Hailey Bieber have led the trend by wearing them. In Korea, popular idol members like Karina from aespa and Rei from IVE have shared photos of themselves wearing the pants on social media, rapidly spreading the trend among teenagers.