Im Hero Laughs, Byun Woo Seok Catches Breath

Singer Lim Young-woong ranked first in the June 2026 advertisement model brand reputation. According to big data analysis by the Korea Corporate Reputation Research Institute, Lim Young-woong surpassed Byun Woo-seok and Park Ji-hoon to take the top spot. The survey was conducted for approximately one month from May 4 to June 4, and the brand reputation index was calculated by synthesizing participation index, media index, communication index, and community index.

Last month, Byun Woo-seok ranked first, Lim Young-woong second, and Son Heung-min third. However, this month, Lim Young-woong rose to first place, and Byun Woo-seok dropped to second. Son Heung-min, who was third last month, saw his ranking fall to eighth this month. The top 30 in the June advertisement model brand reputation included individuals from various fields such as Lim Young-woong, Byun Woo-seok, Park Ji-hoon, BTS, Lee Su-ji, Blackpink, Ryu Hyun-jin, Son Heung-min, Lee Jung-hoo, and Yoo Jae-suk.

Lim Young-woong recorded a participation index of 158,000, a media index of 258,949, a communication index of 1,563,867, and a community index of 522,718, achieving a total brand reputation index of 2,495,542. Despite a 25.49% decrease from the previous month, he regained the top position. Byun Woo-seok recorded a brand reputation index of 2,408,653, with a participation index of 379,845, a media index of 417,145, a communication index of 1,298,651, and a community index of 313,012, representing a 35.98% decrease from the previous month. Park Ji-hoon secured third place with a brand reputation index of 2,402,006, recording a participation index of 363,960, a media index of 374,492, a communication index of 1,275,196, and a community index of 388,358, a 15.16% decrease from the previous month.

Industry insiders attribute Lim Young-woong's return to the top spot to the consistent support from his solid fandom, primarily among middle-aged and older demographics. His ongoing concert activities and positive influence are analyzed as factors maintaining his stable brand competitiveness. Byun Woo-seok continues to generate high buzz with anticipation for the drama 'The Grand Prince of the 21st Century' and his appearance on the variety show 'Yoo Jae-suk Camp.' Park Ji-hoon is expanding his brand influence through the movie 'The Man Who Lives with the King' and the drama 'The Legend of the Kitchen Staff.'

BTS ranked fourth, and Lee Su-ji ranked fifth. Notably, Lee Su-ji's brand reputation index of 2,079,800, a 1094.68% increase from the previous month, drew attention. Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed, "Although the big data volume in the advertisement model brand category decreased compared to the previous month, brand consumption and issue segments saw a slight increase."