Le Sserafim Supergirl, G-Dragon Toy Story Collab

Major Hollywood films are capturing global fan attention through collaborative projects with K-pop artists. These collaborations are expanding beyond mere promotional events to encompass comprehensive partnerships across the global music, fashion, and retail industries.

The action blockbuster "Supergirl," released on the 24th, collaborated with the group LE SSERAFIM. LE SSERAFIM reinterpreted their second full album's pre-release track to fit the film's universe, releasing the collaborative song "Celebration" (Supergirl Version). This collaboration came about due to the synergy between LE SSERAFIM's identity of moving forward assertively and "Supergirl's" narrative of growing from an outcast to a hero. Alongside the song's release, various content was unveiled, including a special trailer featuring LE SSERAFIM's dance performance and a dance challenge. Member Huh Yunjin also conducted interviews with the film's lead actors.

Disney Pixar's animated film "Toy Story 5," released on the 17th, is collaborating with G-Dragon for a project targeting all of Asia. In partnership with G-Dragon's fashion brand PEACEMINUSONE, the project is themed "THE FIRST FAN" and features approximately 70 types of MD merchandise that combine "Toy Story" characters with PEACEMINUSONE's signature daisy motif. This project marks Disney's first instance of collaborating with a K-pop artist throughout the entire process, from product development to retail experience design, and expanding it to the Asia-Pacific region. The related merchandise will be sold on domestic and international online and offline platforms, with pop-up stores also planned.

The expanding, all-encompassing collaborations between Hollywood films and K-pop artists are being recognized as a testament to the global influence of Korean popular music. In the past, domestic stars were utilized to target the Korean market. However, the strategy has now evolved to maximize global marketing effects through K-pop artists who possess worldwide fandom and cultural ripple effects.

LE SSERAFIM member Huh Yunjin hosted the interview series "NICE TO MEET Q" for "GQ KOREA," conducting a video interview with "Supergirl" lead actors Milly Alcock and Jason Momoa, and screenwriter Ana Nogueira. This meeting was facilitated by LE SSERAFIM's collaboration with the film "Supergirl," and during the interview, the actors and screenwriter expressed positive reactions to LE SSERAFIM's collaborative song.