Korean Drama Soars: Ratings Jump from 3.7% to 11.1%

The JTBC weekend drama 'CEO Undercover' is gaining attention as its viewership ratings have skyrocketed from 3.7% to 11.1%. The drama tells the story of Kang Yong-ho (Son Hyun-joo), the chairman of Choi Sung Group, who possesses the body of a new employee, Hwang Joon-hyun (Lee Jun-young), and struggles to protect Choi Sung Group.

As the drama nears its finale, a breathtaking confrontation between Kang Yong-ho, chairman of Choi Sung Group, and his long-time rival Na Byung-mo (Jung Jae-sung), chairman of Taeha Group, is unfolding. Kang Yong-ho has been working to resolve the crisis caused by his eldest daughter, Kang Jae-kyung (Jeon Hye-jin), and eldest son, Kang Jae-sung (Jin Goo). He even made the decision to sacrifice his reputation by taking responsibility for the slush fund mismanagement orchestrated by Kang Jae-sung.

As Kang Yong-ho deals with his family's mistakes, Na Byung-mo resorts to extreme measures like kidnapping in his scheme to take over Choi Sung Group. Na Byung-mo had meticulously planned this, even arranging for his daughter, Na Eun-se (Lee Seo-an), to marry into the Choi Sung Group family. The released photos show Hwang Joon-hyun, tied up after being kidnapped by Na Byung-mo. Attention is focused on whether Hwang Joon-hyun, who maintains his composure even in this dire situation, can escape Na Byung-mo's grasp and create an opportunity for a counterattack.

This kidnapping is expected to cause a strong backlash in the Choi Sung Group succession war. 'CEO Undercover,' a 12-episode drama, has gained immense popularity, rising from a 3.7% viewership rating at its start to 11.1% in its 10th episode. The drama airs on JTBC every Saturday at 10:40 PM and Sunday at 10:30 PM, and is also available for streaming on TVING.