Byeon Woo-seok Tops Brand Reputation Rankings

Byun Woo-seok Ranks First in May 2026 Drama Actor Brand Reputation Survey

Byun Woo-seok took first place in the May 2026 drama actor brand reputation survey. Park Ji-hoon came in second, and Kim Jae-won ranked third. According to the Korea Corporate Reputation Research Institute, the analysis of 116,645,333 brand big data from 100 actors appearing in dramas aired between April 13 and May 13, 2026, showed a 42.65% increase compared to April.

The top 30 in the May 2026 drama actor brand reputation included Byun Woo-seok, Park Ji-hoon, and Kim Jae-won, as well as Kim Hye-yoon, Kim Go-eun, IU, Lee Sang-yi, Ha Jung-woo, Go Youn-jung, and Gu Kyo-hwan.

Byun Woo-seok, who recorded first place, achieved a total brand reputation index of 9,363,025 by combining his participation index of 2,121,748, media index of 2,191,545, communication index of 2,634,116, and community index of 2,415,616. He is currently appearing in the MBC Friday-Saturday drama 'The Grand Prince of the 21st Century', which has recorded a peak viewership rating of 13.3%.

Second-place Park Ji-hoon recorded a total brand reputation index of 5,999,640 with a participation index of 908,236, media index of 976,376, communication index of 2,386,697, and community index of 1,728,331. He mobilized 16 million viewers in the role of Danjong in the movie 'The King and the Clown' and is currently appearing in the tvN Monday-Tuesday drama 'The Legendary Chef'.

Third-place Kim Jae-won recorded a total brand reputation index of 5,032,801 with a participation index of 775,675, media index of 1,429,986, communication index of 1,596,318, and community index of 1,230,823. He recently appeared as Shin Soon-rok in the recently concluded tvN Monday-Tuesday drama 'Yumi's Cells Season 3' and is currently active as an MC for KBS2's 'Music Bank'.