Jun Ji-hyun's Viral Fashion Moments

The trend of startups hiring famous celebrities as advertising models is on the rise. Numerous celebrities, including Yoo Ah-in, Jun Ji-hyun, and Lee Jung-jae, are participating in startup advertisements, which is analyzed to contribute to increased consumer awareness and service subscriptions. It also has a positive impact on attracting new talent.

The tax filing and refund platform "Samptoss" saw significant results after hiring actor Yoo Ah-in as its model, with a 90% increase in new subscribers and a 92% rise in refund inquiries after the advertisement's release. Fashion platform Musinsa also experienced more than double the monthly active users (MAU) and set a new transaction record of 74.3 billion won during its Black Friday sale, thanks to Yoo Ah-in's advertisement.

The AI investment management service "fint" recorded a 125% increase in new subscribers, a 107% rise in account openings, and a 77% growth in assets under management (AUM) after casting actress Jun Ji-hyun as its model. Online luxury platform Balan, with Kim Hye-soo as its model, achieved its highest-ever transaction volume by selling 200 billion won worth of luxury goods in the fourth quarter alone, and its MAU increased by 256%.

The taste-based used trading platform "Bungaejangter" saw a significant increase in recognition among women aged 35 and older after hiring actor Lee Jung-jae as its model. During the campaign period, MAU increased by 36%, and the number of users making their first product listing rose by over 50%. Class101 saw a more than 20% increase in users through its campaign with Jay Park, and the ingredient price comparison platform Order Plus experienced a 20% increase in new subscribers in the first week of its advertisement featuring Jo Bo-ah.

Musicow saw its membership nearly double and brand awareness increase by 36.8 percentage points after featuring Yoon Jong-shin, Sunmi, and Lee Mu-jin as models. The increase in recognition was particularly notable among those in their 20s. Shopping platform ShopBack, an overseas company, also saw its subscribers and sales increase by approximately 200% year-on-year after selecting Jung Kyung-ho as its model.