Heo Namjun Tops Rankings, Park Jihoon, Byeon Wooseok Follow

Heo Nam-jun ranked first in the June 2026 Actor Brand Reputation Survey. The Korea Corporate Reputation Research Institute announced that Heo Nam-jun took the top spot after analyzing the brand big data of 100 actors appearing in dramas, movies, and OTT platforms from May 23 to June 23. The total big data for this survey was 109,423,055, a 13.46% decrease from 224,437,903 in May.

The actor brand reputation index is calculated by indexing consumers' brand participation, media exposure, communication, and community engagement using a brand reputation algorithm. It analyzes actors active not only in movies and broadcast media but also in web media.

The top 30 actors in the June brand reputation ranking are Heo Nam-jun, Park Ji-hoon, Byeon Woo-seok, Kim Mu-yeol, Koo Kyo-hwan, Jun Ji-hyun, Lim Ji-yeon, Go Youn-jung, Choi Ji-su, Han Dong-hee, Kim Min-seok, Ji Chang-wook, Kang Dong-won, Lee Jun-young, Park Eun-bin, Oh Jung-se, Gong Myung, Kang Min-a, Gong Seung-yeon, Kim Hye-yoon, Park Bo-young, Ha Ji-won, Shin Hye-sun, Crayon Shin-chan, Jeon So-young, Kim Jae-won, Shin Hyun-been, Chae Won-bin, Lee Hong-nae, and Jang Seung-jo.

Heo Nam-jun recorded a brand reputation index of 10,597,452, ranking first. Park Ji-hoon's index was 8,189,599, a 31.35% decrease from May, and Byeon Woo-seok's was 8,034,544, a 39.46% decrease. Kim Mu-yeol ranked fourth with 7,934,414, and Koo Kyo-hwan ranked fifth with 7,524,276. Koo Kyo-hwan's index increased by 38.16% compared to May.

Gu Chang-hwan, Director of the Korea Corporate Reputation Research Institute, analyzed, "According to the June 2026 actor brand reputation analysis, Heo Nam-jun's brand ranked first. Actor brand big data decreased by 13.46% compared to May, with brand consumption down 10.78%, brand issues down 9.78%, brand communication down 22.31%, and brand diffusion down 10.96%."