HYBE Forms Girl Group Label ABD

Entertainment company HYBE announced on the 8th that it has established a new label, 'ABD,' specializing in girl group production. The establishment of ABD is part of HYBE's multi-label strategy, aiming to strengthen the expertise and autonomy of each label.

Han Sung-soo, Master Professional (MP) of ABD, will oversee the overall production of the new girl group. Han Sung-soo MP has extensive experience producing numerous K-pop artists, including Seventeen, After School, IZ*ONE, and TWS.

Noh Ji-won, former Head of Artist Planning at Pledis Entertainment, will lead the new label. Noh has accumulated experience in label management at Pledis and More Vision and will be in charge of ABD's overall management and organizational structure.

ABD is an acronym for its brand slogan, 'A Bold Dream,' and signifies 'imagining D, not C after A and B'. This represents the company's ambition to pursue creative ideas that transcend existing frameworks and explore new directions for K-pop.

Through the establishment of ABD, HYBE aims to secure intellectual property (IP) diversity and enhance its K-pop production capabilities. Furthermore, the company has expressed its aspiration to propose new musical experiments and concepts through the new girl group, creating fresh changes in the global music market.