Park Ji-hoon: Finance Industry's Trusted Star

Singer and actor Park Ji-hoon has been selected as the new face of NH Nonghyup Bank. He will succeed actor Byun Woo-seok, who has been the model for Nonghyup Bank for approximately two years. Byun Woo-seok has been active as a Nonghyup Bank model after gaining immense popularity with the drama 'Lovely Runner', and his contract is set to end in July. Park Ji-hoon is expected to bring a fresh image to the brand through this modeling opportunity.

Advertising models in the financial sector must possess not only topicality but also public recognition, trustworthiness, and a positive image. Park Ji-hoon meets these requirements and is gaining attention as a star with broad appeal beyond his fandom. Since his debut with Wanna One in 2017, he has expanded his activities as a solo singer and actor.

Notably, as an actor, he achieved a significant success with the movie 'Love in the Moonlight' drawing 16.8 million viewers and becoming a box office hit. This is a rare box office record for a 20-something actor who debuted as an idol, further solidifying his position as an actor.

Based on these accomplishments, Park Ji-hoon is once again drawing attention in the advertising industry. Following his recent role as a model for 'Giyeong's Charcoal Two-Chicken' and now as the NH Nonghyup Bank model, he has emerged as a blue chip in the advertising world. He was active as a model for various brands even during his Wanna One activities, and the box office success of 'Love in the Moonlight' has led to renewed interest from the advertising industry.

Attention is focused on what kind of charm Park Ji-hoon, who has successfully expanded his activities from a Wanna One member to an actor and now a financial sector advertising model, will showcase as the new face of NH Nonghyup Bank, following Byun Woo-seok.