Chanel Blue: Jacob Elordi's New Campaign

Chanel has selected actor Jacob Elordi as the new ambassador for Bleu de Chanel. This appointment is drawing attention as it aligns with Chanel's brand image of "masculinity that is not defined by a single mold" and Jacob Elordi's diverse acting career.

Bleu de Chanel has consistently presented a masculinity where various elements coexist, such as freedom, mystery, classic elegance, and a modern sensibility. Thomas du Pré de Saint Maur, Chanel's Global Creative Resources Director, Fragrance & Beauty, also describes Jacob Elordi as embodying "a masculinity that blends freedom and mystery with intense charm, classic elegance, and modernity."

Since leaving a strong impression as Nate Jacobs in the drama Euphoria, Jacob Elordi has solidified his position as a next-generation star by showcasing a flexible yet firm acting spectrum across a variety of distinct projects such as Saltburn, Priscilla, Frankenstein, and Wuthering Heights. His career path is highly regarded for its ability to persuasively represent the scent of masculinity that Chanel pursues, one that is not fixed to a single image.

Through this collaboration, the image Chanel has built and the multi-faceted, solid trajectory Jacob Elordi has established are expected to intertwine, leading to a new expansion of the Bleu de Chanel universe.

The new Bleu de Chanel Exclusives campaign featuring Jacob Elordi is scheduled to be released in May 2026. This campaign will be an endeavor to interpret Chanel's vision of ultimate masculinity in the present tense, through Jacob Elordi, one of the most talked-about faces of our time.