Im Hero Tops June Ad Model Brand Rankings

Singer Lim Young-woong proved his immense popularity by ranking first in the June 2026 advertisement model brand reputation. According to the big data analysis results released by the Korea Corporate Reputation Research Institute, Byeon Woo-seok came in second, and Park Ji-hoon ranked third.

Lim Young-woong's brand reputation index was 2,495,542, with participation index 150,008, media index 258,949, communication index 1,563,867, and community index 522,718. This is a 25.49% decrease compared to the brand reputation index of 3,349,309 in May.

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated that Lim Young-woong's brand showed high results in link analysis, such as "unrivaled, record, donate," and keyword analysis, including "​Hero Generation, concert, good influence." Furthermore, the positive response rate for Lim Young-woong's brand was analyzed to be 92.67%.

This advertisement model brand reputation survey was conducted from May 4 to June 4, 2026, utilizing a total of 37,645,645 pieces of big data and measured through consumer behavior analysis. This is a 21.90% decrease from the 48,203,029 pieces of data in May.

The brand reputation index is an indicator that analyzes the impact of consumers' online habits on brand consumption, measuring factors such as the relationship with advertisement model brands, positive/negative evaluations, media interest, and consumer interest and communication volume.